A veteran North Dakota journalist who spent the past three decades working as a Grand Forks TV news director and newspaper reporter, columnist and editor has joined the charitable nonprofit NDAD as its first-ever communications director.
Mike Brue will coordinate news, information and marketing efforts for the longtime statewide organization, which has helped thousands of people with a wide range of disabilities and medical needs, both permanent and temporary, live more independent, satisfying and productive lives.
Brue, 55, served two different stints at the Grand Forks Herald — the first, from 1982 to 1995, as a reporter, columnist and section editor, and more recently in consecutive roles as assigning editor, projects editor and online editor.
From 1996 until his 2004 return to newspaper work, Brue served as news director for WDAZ-TV in Grand Forks and Devils Lake. There, he also served as host and producer of WDAZ’s monthly public affairs program, “Agenda.”
“My goal is to share NDAD’s unique story and the stories of its clients and, in doing so, enhance the reach of the multiple services it provides,” Brue said. “NDAD has helped many people; we want to help many, many more.
“NDAD’s motto is ‘Helping Others to Help Themselves.’ Yet, despite the organization’s years of exceptional service, many people remain unfamiliar with the ways NDAD is able to help people with health challenges live more productive and satisfying lives. We aim to change that.”
Too many North Dakotans face unnecessary, even desperate daily struggles when life-enhancing or even life-affirming assistance often is within their reach and attainable, either through one of NDAD’s beneficial programs or complementary services from other agencies, Brue said.
One of NDAD’s key roles, he said, is to assist people with disabling health challenges identify and then attain that help.
Brue will put additional emphasis on digital content, using NDAD’s website and social media opportunities to provide news, information and storytelling relating to permanent and temporary disabilities and other health challenges.
Brue’s responsibilities include helping to promote – free of charge – NDAD-sponsored community fundraising efforts for needy individuals and families. All of the funds raised in these efforts are spent on these specific clients’ needs and expenses.
Brue said his own recent involvement in an NDAD-sponsored fundraiser for a close friend and work colleague left him with strong positive impressions of the organization and its people. “Those earlier impressions were integral when the opportunity opened to have direct involvement in NDAD’s overall effort,” he said. “I like the notion that my experience and expertise could be useful to such worthwhile endeavors, and I appreciate this chance to help.”
He also will help coordinate efforts to market the charitable gaming operations that fund NDAD’s nonprofit operations, including its multiple financial assistance programs.
Another goal is to enhance opportunities to donate to NDAD, one of the unique organizations of its type in the nation, Brue said. One-hundred percent of donations go to help people with disabilities and other health challenges.
“As more people learn about the role NDAD plays in our region and the people whose lives improved as a result,” Brue said, “it can’t help but inspire more charitable giving. This is a cause and commitment worth community backing.”
Brue’s journalism awards and honors include three Best Column awards from the North Dakota Newspaper Association during his six-plus years as a columnist. While heading WDAZ’s newsroom, his staff earned a prestigious national Edward R. Murrow Award for its 1997 flood disaster coverage from the Radio-TV News Directors Association.
NDAD is a nonprofit, charitable organization founded in 1975 by concerned citizens for the purpose of assisting the mentally and physically disadvantaged within North Dakota, many of whom are ineligible for services from other public and private agencies or are available but extremely costly. NDAD believes people with disabilities can live more satisfying, productive lives if they have the opportunity. NDAD provides financial assistance through funds generated by the organization and raised by community projects. The organization also provides information and referral services to assist people in receiving help through other agencies whenever possible.
- 2660 S. Columbia Road, Grand Forks, ND 58201; (701) 775-5577; 1 (800) 532-NDAD
- 21 University Drive N., Fargo, ND 58102; (701) 281-8215; 1 (888)363-NDAD
- 1808 20th Ave. S.E., Minot, ND 58701; (701) 838-8414; 1 (888) 999-NDAD
- 514 Reclamation Drive, Williston, ND 58801; (701) 774-0741 or 774-0444; 1 (877) 777-NDAD
For more information:
Mike Brue, communications director, NDAD, (800) 532-NDAD or (701) 795-6605; email: firstname.lastname@example.org